Shopping carts that declare to have a search engine friendly e-commerce solution use the Apache mod_rewrite capabilities and custom PHP programming. Rewriting the ô?ö (Database Query character) from the URL is not enough. Other companies have attempted to overcome this search engine invisibility dilemma by adding meta tags, titles, headers and all the necessary search engine optimization essentials; but they duplicate the same keywords for all the pages which may not even contain a matching element for the whole entire site. It has to be page specific for each product and pages to work properly. SearchFit generates individual static search engine optimized html pages containing keywords for the meta tag description, meta tag keyword, title, header etc., specifically for each product and regular pages.